ALDI Is A Growing Menace To America's Grocery Retailers

With its privately branded knockoffs of established American food products, ALDI has reinvented pantry stocking in America, subversively eliminating the variable of brand and the shopper marketing that goes along with it. They have also eliminated the variable of price, for there are no price comparisons in a store with only one offering in every category. They have made it radically simpler, cognitively, to execute a shopping trip.